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Catching Up With the Restricted Cougar

We thought he was a goner, but he just couldn’t stay away. The “restricted cougar” logo, first introduced in the 1960s by the B.C. Film Classification Board to denote R-rated films, will be prowling back on to West coast screens soon. Beloved by Canadian exploitation fans for its iconic, simple design that served as a promise of lurid sex and violence to come, the cougar appeared in several animated bumpers (such as the one below) that played in theatres and became a cult figure of its own, even recently popping up in Tarantino and Rodriguez’s GRINDHOUSE collaboration.

Largely killed in 1997 due to a standardized “18A” rating system, the cat’s comeback is being engineered by Consumer Protection BC, the group that rates films in BC and Saskatchewan. To help the public get reacquainted with this sleazy symbol of our cultural heritage, they have created an interactive timeline and a YouTube channel that collects the cougar’s animated shorts.